Do You Know
What You Don't Know?
Read on...
Don’t Be Left in the Dark!
You are fully focused on developing a great idea, building support and striving for success but, you may very well have some blind spots.
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Are you certain of the nature and size of the market opportunity?
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Can you fully identify your potential customers, understand their needs (sometimes hidden) and determine if your product is optimized for them?
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Are you aware of who the real competition is? It may not always be as obvious as you think!
This is where BlindSpot excels. We’ll uncover your blind spots by bringing considerable market experience, tenacity, sharp thinking and creativity to provide cost-effective answers, solutions and advice. We help you through proof of concept (PoC), minimal viable product (MVP) and the increasing complexity involved in scaling.
How BlindSpot Helps
Startups and small businesses are our passion. We help shed light on your information gaps to maximize market understanding, attract investors and support your go-to-market strategy.
The core of what we do is:
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Market definition, segmentation and sizing
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Competition identification and profiling
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Ideation – to stimulate new or additional ideas
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Concept proof and development
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Prospect and customer response evaluation
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Early indication of market opportunity and potential
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Direction for product or service promotion
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Assistance in refining and optimizing the offer
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Developing and fine-tuning business strategy
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Brand guideline development
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Website and media channel optimization
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Management coaching to help you keep perspective
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Help foreign businesses understand the U.S. market.
Further Capabilities
We also assist with business plan development and building, rehearsing and presentations to investors. We can help with copywriting and key document development and editing.
Through our global network of experts, we can introduce you to specialists in graphic design, social strategy, communication development, UX testing, public relations, executive coaching and market immersion.
We appreciate your need for rapid, simple, actionable insights and solutions. We will guide you, inspire and will not be afraid to challenge you.
Our presentations will be short but, our thinking long and hard.
Learn More
About BlindSpot
Led by David Pring, Managing Partner, BlindSpot Partners brings years of experience in research and marketing in the US and beyond. David began his career with Unilever working in the US and internationally and has held senior roles with Kantar (WPP) companies, run a small strategic research business and had divisional responsibility in the US and globally for the French company, Ipsos.
In addition to BlindSpot David is a member of the adjunct faculty of New York University’s Stern Business School working on the MBA and Executive MBA programs. Working with NYU's Berkley Center for Entrepreneurship, he coached the 2021 and 2022 winners of the Entrepreneurs Challenge.
BlindSpot Partners’ wide industry experience includes consumer packaged goods, food and beverages, personal care, healthcare, technology, services, business-to-business and agriculture.
We’ve worked in ideation, concept and product development, market sizing, landscape and segmentation, strategic development, forecasting, product and service optimization, brand and advertising tracking.
We understand businesses because we’ve run them and managed people, problems and solutions.
"Vegums already had its first product manufactured, packaging developed and was close to launching when we engaged BlindSpot Partners. We worked directly with David Pring who provided excellent tactical advice to get our launch underway and strategic vision in terms of how to further build the brand. He reviewed our plans, helped us tighten the proposition and applied his forecasting experience to re-evaluate our ability to meet customer needs in the light of production lead times. While the product and packaging have been well received by vegans, BlindSpot provided creative suggestions to maximize awareness and build interest in the Vegums among the vegan and vegetarian community. This helped drive customers to purchase at our website and, optimally, benefit from the subscription pricing. David has been extremely flexible and generous with his time and we would recommend his unique skills, derived from many years of corporate research experience, to other startups and small businesses." – Abdul Sharief, Co-Founder, Vegums
"We first started working with David in his mentor role at New York University’s Stern Business School Innovation Lab. Fertility for Me (Fertility4Me.com later expanded to Fempower Health), acts as a “fertility doula” via an app for those struggling with their fertility journey. We recently launched our service and are now looking for seed money to begin the scaling process. We involved David through the Stern program to help us with our presentation and investor pitch deck. He demonstrated a genuine interest in our company and provided a detailed, critical review to ensure the pitch deck was succinct. He also raised examples of tough questions investors might ask. Fertility for Me is an exciting work in progress and David will continue to assist us with his skills as an advisor to early-stage startups."
– Georgie Kovacs, Founder, Fempower Health
On
Redspot Delivery entered the food delivery business with a unique temperature-controlled, food locker system. It is a very competitive business with several big players focused on delivery in major cities. Following some tough investor pitches, we engaged BlindSpot Partners, to assist us. Their involvement helped us refine our thinking and encouraged us to focus more on the hardware and our management system ultimately resulting in our decision to pivot the business. BlindSpot is also providing support in developing pitch decks and coaching us in our presentations to investors.
– Shiyu Chen, Co-Founder, Redspot Delivery
"I met David by chance at a meeting and worked with BlindSpot Partners specifically because they provided opportunity analysis, insight and advice for early-stage startups such as YofiMed. They helped us more clearly identify the problem that YofiMed was designed to solve, refined our ideas to get us to proof of concept, kept us focused and were prepared to challenge and suggest some pivots. David personally critiqued our marketing plan, coached us on our presentations, attended our investor pitches and is providing a valuable sounding board on our journey from concept to reality. – Alina Bonsell, CEO & Founder YofiMed
Shine a Light on Opportunity
BlindSpot is a fee-based retainer consultancy. However, we are also open to discussing creative remuneration to help startups and small businesses through their growing pains.
So, let’s talk to discuss how we can help:
Shine Light on Opportunity
Or call
1 (551) 208 4674
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We’d be delighted to help shine a light on your opportunities.
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